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11Dec

Barca & Qatar team up in £125M deal

BARCELONA are the undisputed brand leader of world football after landing a £125MILLION shirt deal.
The five-year contract with Qatar Foundation is the biggest sponsorship in the game’s history – even leaving Manchester United in the shade.

It ends the Catalan giants’ long-term stance of refusing commercial shirt sponsorship – having PAID to carry the Unicef logo on the front of their strips.

Barcelona – £370m in debt – need funds to boost the coffers and Unicef will now share shirt space with the new backers.

Qatar Foundation is a non-profit body that deals mostly with education projects in the Middle East.

United bank a cool £19.5m a year from shirt sponsors AON, the same amount that Standard Chartered pay Liverpool.

Other big earners from shirt deals include Real Madrid, who net £19.3m a year from Bwin, Bayern Munich, who bag £18.4m from Deutsche Telekom, and Chelsea, who have a £13.6m deal with Samsung.

Barca’s windfall could free up some funds for coach Pep Guardiola to bring in fresh faces to play alongside Lionel Messi and Co.

Club vice-president Javier Faus said: “Barca are now the brand leader in world football, far ahead of international rivals.”

~ via TheSUN
Picture via Dailymail

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