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9Dec

MUJI Japanese lifestyle

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A message from Muji:

Spread across the world including New York, London, Paris and Milan, the MUJI mania has taken the Middle East by storm. The world recognized Japanese lifestyle ‘no-brand’ made its debut into the Middle East in January 2013 with its first store opened in Kuwait at the phase 3 of Grand Avenues, The Avenues.

Known for its skillful fusion of innovation and practicality in over a range of 3000 products, the retail import from Japan is known for bringing in a notion of simplicity and a sense of calm in every day’s life. Ever wondered how? MUJI’s appeal, for those who are unfamiliar with the brand, is its philosophy of “no brand quality goods”—products that are simple in design and unadorned with labels. MUJI revels in ingenuity. Almost all of MUJI products are natural yet delightful, compact yet functional, non-descriptive and yet exceptionally Japanese…

Ever visited MUJI at the Grand Avenues, The Avenues? Walk past and savor the appeal of the store’s naturalism which instantly reflects the simplicity and the organisation of the Japanese culture.

Some of MUJI’s coolest products are a ‘must-have’ for all as they known for their unique Japanese creativity and functionality. For instance, the famous shrink wrap which is packaged as small cubes is ideal for traveling and hardly takes space in your luggage, and the Multi-cape can wear in 14 different ways which is perfect to adjust to our lifestyle!

Another best-seller is the MUJI travel neck cushion. MUJI offers you two options, the first one made with 0.5mm Styrofoam beads which provides you with the ultimate comfort when travelling, whether you are in the airport, on the plane, or in the car. The other version is a smart, easy to carry and lightweight cushion foldable into its own pocket sized travel pouch. Both of them are available in a large variety of colors.

When it comes to storage tricks, no one can beat MUJI as the brand offers semi-transparent storage options that are packable, stackable and collapsible to name some of them the Acrylic makeup boxes or the PP storage boxes are the top products sales of MUJI all over the world.

And it just gets better with the ideal MUJI’s USB desk fan! Designed by aerodynamics experts, the desk fan is a low noise emission that plugs into any USB port to deliver a cooling breeze wherever you are.

These products are just some of MUJI’s trendiest products. The 800 square meter flagship store houses some of the most innovative and elegant items for the home including stationery, health and beauty, storage, kitchen and dining, as well as travel, bedding, furniture and clothing.

Moreover, MUJI’s products are “low priced for a reason” that provide competitive pricing while retaining high levels of quality by following a mantra of designing and developing products through the careful selection of materials, streamlining manufacturing processes, and simplifying the look and packaging of their large product range, hence Muji’s reputation as the ‘no-brand’ brand.

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